STL Gems

Agenda

STL Gems

Site Audit
Market Validation
Blogs
Opportunities
Next Steps

Site Audit

What I found

An old platform, still live
indexed, findable, unrelated to the rebuild
Yelp listing says "closed"
most urgent item
Trade directories
in ASA (candidate asterisk) — not in NAJA

Next

Full traffic audit — search console / analytics

Market Validation

Is this a real business?

Most gemologists work inside an existing business — store, lab, auction house

Two people doing this independently

David Bidwell — NY

No storefront · 100% B2B: jewelers, estate attorneys, resale platforms

Shelly Devine — Carmel, CA

Same bundle as you · physical location + 1stDibs marketplace

Neither playbook copies directly — St. Louis needs its own version.

Blogs

The BabyLoveGrowth situation

Reality check

6–12 months to register on SEO, no guarantee even then

What I found

Links out to competitors
Client stories that likely aren't real
Unreviewed legal/tax claims
Unsourced stat + investment advice scope creep

The fix / the bigger question

Fixable with real guardrails — but is it the best use of time?

Opportunities

If not blogging, then what?

PriorityAttorneys & Wealth Advisors

Team education sessions
Co-branded checklist
Priority turnaround
Neutral dispute role

PriorityJewelers

Leverage the leave-behind
Lead with Quick Calls

PriorityEvents

Topic-driven, try-on component
Country clubs / sorority alumnae / JCC
One-off vs. recurring series

PriorityWebsite Content

Deep service pages — same keywords, more substance
Shareable / linkable by partners

PriorityReferral Pipeline

Complimentary update as proactive touchpoint
Insurance renewal outreach

Later

Paid search (targeted, not broad)
Social media (once there's real material)

Next Steps

Where we land

A real conversation about your goals, numbers, capacity

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